Sarah ben Messaoud is a research assistant at the Chair of Internet and Telecommunications Business since April 2024. She holds a generalist Master of Science in Business Administration and a Bachelor of Science in Business Administration and Economics from the University of Passau.

During her studies, she worked as an intern for EY, as a working student for a young startup (‘letsact’) where she supported the team in building an app for volunteer work, and as a research assistant for the DeepWrite project at the University of Passau, which aims to improve the learning success of students through the use of AI.

She also completed a stay abroad at the Católica Porto Business School (Portugal).

• Experimental Economics and Behavioral Economics 
• Trust on digital platforms related to avatar representations
• Badges as quality and reputation signals on digital platforms
• Interactions between different market actors on digital platforms 
• Effective collaboration and success factors on digital platforms

Ben Messaoud, S., Krämer, J., & Sachs, N. (2024). The Odd One Out: An Experimental Investigation of Avatar-Mediated Communication on Homophily and Trust. International Conference on Information Systems Proceedings (ICIS 2024). Bangkok, Thailand.

Sarah ben Messaoud is involved in the following courses:

• Bachelorseminar Digital Platform Ecosystems
• Masterseminar Digital Platform Ecosystems
• Bachelorkolloquium Internet- und Telekommunikationswirtschaft
• Masterkolloquium Internet- und Telekommunikationswirtschaft